 |
| What do we really know about the effectiveness of digital advertising? (thecorrespondent.com) | ||
| recommended by 2 users | 2019 | 500 points by anielsen | advertising | original thread | | ||
| 2 users recommended this thread. What they said: |
| remram Oct 3, 2022 | on: Companies are paying huge sums to show their ads to bots | context |
|
c13u Nov 9, 2019 | on: Targeted ads are one of the world's most destructive trends | context
> ...it is simultaneously claimed that targeted ads are so powerful that they are single-handedly responsible for every right-wing political victory in the past few years Not surely so. There's the argument[0] that political misinformation is: * Weak in high profile partisan races because pre-existing beliefs hardly change * Strong when people don't have string pre-existing opinions, e.g. misinformation about voter ID laws causing people to stay home from the polls I think targeting work best on people at the margins. There was also some good discussion this week on HN on the effectiveness of digital advertising[1] [0] https://www.vox.com/2017/11/6/16504454/misinformation-fake-n... |
| Also recommended by people who recommended this: | ||
| 1. | Show HN: Marimo – an open-source reactive notebook for Python (github.com) | |
| recommended by 1 user | 2024 | 448 points by akshayka | original thread | | ||
There are probably more problems about advertisement effectiveness than bots cheating the system. This article from The Correspondent was on the frontpage a few years back and I think about it a lot: https://thecorrespondent.com/100/the-new-dot-com-bubble-is-h... HN: https://news.ycombinator.com/item?id=21465873